There are over 23 million active internet users in the world today and 17.7 million of them use their smart phones to navigate the World Wide Web. 95% of mobile internet users have used their phones to search for information on local products and services, and 90% of them have taken action based on their search.
Mobile phones are becoming more and more dominant in the world today and are even expected to take over the use of desktops in the near future. With this in mind, it’s important for business owners to ask themselves – are my consumers encouraged to avail of my products or services when they find me on mobile? It’s vital that we as business owners make sure our customers get the best browsing experience every time they visit our websites, whether it’s on their computer or on mobile. Providing them with an optimal mobile browsing experience gives us a bigger chance of making a sale.
If you’re still not convinced you should optimize your mobile site, here are a few reasons why you definitely should.
- A well-designed mobile site can make visitors stay and take action. When mobile website visitors land on a page that takes too long to load, doesn’t work well with their device, or simply looks too cluttered to navigate, odds are they’ll be quick to press that exit button. If a visitor leaves, then you just said goodbye to a potential buyer. Don’t allow consumers to leave just because of a poorly optimized mobile site. The better your mobile version performs, the more likely you are to keep your customers where you want them in order to seal a deal.
- Frequently visited sites are automatically ranked higher in searches. Your mobile site does appear in search engines, in case that was your concern, but only if you ensure that it’s worth visiting. Google automatically disqualifies poorly designed sites from mobile searches to make room for better ones. What does that mean? If your mobile website isn’t user-friendly, convenient, and optimized for handheld devices, then you might find yourself getting pushed down the search rankings. Ensuring that your website is worth visiting gives you a better chance of ranking higher, and thus getting more visitors.
- More mobile visitors means more sales. Whether people are at home or on the go, there’s a big chance they’re going to have their mobile phones in handy. Most consumers search for products before making a purchase, and a significant percentage of mobile users will even purchase items from their phones after the search. If your mobile site appears high on Google searches and if it’s easy and convenient to use, the chances of people staying and making a purchase become considerably higher. And in the end, isn’t that what you’re aiming for?
There are lots of benefits to optimizing your mobile site. Make sure it’s easy, convenient, and conforms to a multitude of devices. You’ll be surprised just how much improvement you’ll see in terms of profits.
About the Author
Nick James writes for CompanyStampSingapore.com, he wrote most of the website content and also writes articles related to Business Services in Singapore