It is every business owner’s SEO dream to become listed on the first page of Google. But it is important to note that a generic listing won’t get you every single thing you desire. What you must consider is what really makes your brand, business, or service stand apart from its competition? It is important not to be left behind in the challenging and fierce world of search engine optimisation. Here are some ways to get noticed on Google.
Have Relevant, Unique Page Titles
You should have page titles with at least 50-65 characters. ake sure that your page title is relevant to your page topic.
Opt for Search Engine Friendly URLs
In an ideal scenario, your domain name should have your targeted keywords in it
Add Calls-to-Action with Meta Descriptions
It is a magnificent and poetic way to encourage users to click your link over that of your meta competition. Meta tag descriptions should ideally range from 100 to 150 characters. Shorter or longer descriptions may lead to errors reported in Google Webmaster Tools. Describe what the page is all about and then ask the user to perform an action with the CTA you add.
Google Authorship
Google Authorship is a great way to make your search result stand out, especially if your brand lies in a niche space. If you Google anything SEO-related, SERPs are filled with all sorts of results. But if your business revolves around something more niche in nature, your business might be the only one in the search results.
Google Local
It can be very beneficial to optimise your website, company, and brand to be local. With tools such as getlisted.org.you can even review the accuracy of your business listings. Claim your business listings and fill out your profile completely so that Google understands more about your business. Businesses that have more citations from high-quality websites tend to rank higher.
Personalized Annotations
People trust something that comes from sources they are well acquainted with. Personalized annotations therefore, display the people who have already +1’d a blog post or a webpage. When you add a +1 button as well as a Google+ badge on your page, you can increase the likelihood of these annotations showing up in search results.
Google Reviews
Google reviews are another great way to increase your local search rankings. Include asking for a Google review as a vital part of your process.
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