Although there are a number of websites that offer great content through blog posts, it is common to find a number struggling to maintain repeat visitors. However, there are some that record increase in readership resulting in gradual growth over time thus becoming an envy of many. Fortunately, when proper action is taken, many websites begin to see an increase in uses stopping by to read their onsite content and even sharing it with others. The action steps to be followed by those in need of more readers are quite diverse but there are some that have proven to be effective across the board.
Important Steps to help Visitors Read your Blog Content
It is common to find many people clicking on links to a website but not reading any of the posts on it resulting in reduced traffic. However, there are simple steps that when adopted will see the number of readers go higher within a short time period.
Make a Lasting First Impression
The overall design of your website is important in keeping readers browsing through your content on a regular basis. It should be inviting and pleasing to their eye in terms of color and organization of the blog posts on the site. If you have any content that has been attracting many readers, it is advisable to promote it on the homepage to as a way of holding the interest of visitors that might have discovered the site for the first time.
Easy Navigation
Browsing on the site should be as easy as possible so that visitors can find the blog posts they are looking for within a short time. Include links from the blog to the homepage so that readers can access onsite content quickly whether they are new to the site or regulars. Some of the basic pages to include in the site are About Us, Menu, Contact, Archives and Search tab. In addition, it is important to anticipate any challenges that visitors may have when navigating through the site and address them.
Organize Onsite Content
High quality content that is well presented goes a long way in keeping visitors looking forward to reading blog posts from your site. It is important to incorporate the use of blog seo practices to ensure that content on the blog easily appears on popular search engines. Furthermore, it is important to include subheadings and images throughout the content to make it easy for readers to follow along.
Mobile or Smart Phone Friendly Content
Majority of online users access blogs using their mobiles or smart phones, thus making it crucial for websites to be friendly to these devices. Mobile friendly sites are likely to retain more readers as they are easier to navigate and reading of content fits well on majority of the screens that are found on these hand held devices.
Overall, attracting and keeping loyal readers to your blog takes time but with regular and captivating content while following the above steps is a guarantee to success regardless of your target audience.