Standing out in the digital world is no longer an easy task, and it arguably never was. While digital marketing can give you a clear edge over your competitors in some industries, others are full of sharks with rather sharp teeth and colossal marketing budgets.
Social media is still a top contender for the “best ROI out of a small campaign” title, so let’s take a look at how your own business can leverage this power, and drive some significant sales.
Keeping Your Customer Base up to Date
If you are working on a new product, updating an old one, having a flash sale or offering a discount, social media is a great outlet to let your customers know about it. This is the likeliest place they will notice, and you can even run an ad for the duration of the campaign, and make sure you reach some fresh eyes as well.
Inspiring Brand Loyalty
Social media is all about engagement, and that is how you will have customers coming back. Brands that don’t reply to comments and inquiries are more likely to inspire some bad rep instead of a thriving community. The same goes for brands that do nothing but post promo material. You don’t want to be spamming people’s feeds with nothing but adverts. Give some thought to the best way to engage the people who follow you, based on the type of business you run, and go from there.
Standing out from a Crowd
Every brand needs a unique sales proposal, and that is true of the world of social media as well. You need to be different from all the other brands who sell what you sell, and stick in the minds of customers who are bombarded by the same type of ads anywhere they go. The way to do this is to craft a unique voice, and a special way you talk to the people who reach out to you.
This can be difficult to achieve – first of all, it’s best if you have only one person in charge of your social media, not several people jumping in when they have the time. You should also have a monitoring tool that will help you track your efforts.
Don’t Stop Posting
Another important thing to keep in mind is that you do need to be active on socials – every day. You can’t just disappear for a few days, because you will easily disappear from people’s feeds, and that’s not what you want. There are tools that will help you schedule posts, so you don’t actually have to be online all the time, but you should also set time aside for replying to comments, posting unplanned content, and so on. Again, this is why you should have a person responsible for this.
Targeting Your Posts
Probably the most important thing about social media marketing is the targeting. You can’t just post randomly – or post at anyone. The point of this kind of marketing is that it allows you to reach the audience that will benefit the most from what you have to offer. You need to know who these people are, and how to best reach them, as well as what types of content work best for them. Aligning your brand message with the audience you are trying to reach is the best way to make sure your campaigns actually work. Of course, all of this ties in with everything we said above – you need to be creative and post regularly, to see which types of content inspire the most engagement.
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