Google has rolled out its Panda 4.0. Like so many updates, Panda 4.0 is inclined to high quality content, but what are really mean by high quality content? Panda 4.0 is focused on two key items.
Panda Focus on Fresh and High Quality Content:
Before the purpose of Panda was to prevent duplicate and low quality contents appeared in google result. This time google updated Panda was not to simply refresh its definition but further stressed high quality contents on your website rather than regularly replace product pages.
Make sure you have a plan for your seo campaign and regularly distributes fresh content. The first step is you must have a blog on your website so that you can post content on in. Make sure you use it regularly and the content are unique and relevant. Better your content can stand up to the google competition which means google and your customer will find it worthwhile. For example, you can write some articles regarding “How to do something” and “What to do something”. E-books and short video are very attractive to the visitor. Whatever you write, all you do to ensure it is suitable to your visitor.
User Experience:
User experience not only good for google but also good for your customer. If you build a website, think about the network infrastructure and website architecture. Reduce the bounce rate and put the important items at the top of the webpage. For example, Camperman Australia is an Australia wide campervan rental business include many branches such as campervan hire brisbane, their visitors are more focus on campervan hire which means they want to see the quote and vehicles. So they change their website to look nature to their visitors. Firstly they put the quote box on the top of the website and make it large. Secondly they put all of their models behind the quote box to give visitor a quick check. As a result, user experience improves as the bounce rate drops remarkably.
Here are Some Facts you should take into Account:
Website Design: design Style, logo, visit speed, layout, colour, picture size, menu, and ad position.
Browsing experience: Channel name and layout, categorization, richness content, originality, frequency of updates, content recommend, sitemap, the sign of new post, search box, front, Tabbed browsing, language version and so on.
Emotion experience: customer classify, friendly note, member communication, after-sale review, member discount, recommend content to customer base on their transaction history, Q&A section, member activity, etc.