After verification that the search engines robots can easily track our web, we must ensure achieve greater organic positioning through the relevance of content. A website is considered relevant when the search engine spiders identify and score that content. For a website achieves gain disrepute must match the search term entered by the user in the search engines with the headline, URL and certain words in the content of our website. The words written in the search for an Internet do not have to be exactly the spoil that we have used to label the content and create the url but, yes, they have to have a series of keywords related to that content to Google show our content to the user when performing the search.
Making titles and URLs optimized organic positioning can improve our website or blog. In fact, most web development professionals agree that detail the parameters on page, which we will examine below, it is important to get a good position.
Use Friendly URLs
The URLs should be short, contain descriptive keywords and be related to the content of the page. It is essential that each of our web pages has a completely different URL to avoid duplicate content and to avoid confusing the user or searcher.
Use Hierarchical Tags
Hierarchy labels, which are distributed from H1 to H6 title, are used to define the importance of the code that we want a certain search engine will give our website. Search engines give more weight to the words of the title H1 and less relevant to the terms of the following levels.
Repeat Keywords throughout the Content
As we mentioned above, we must try to repeat the words that we want to position several times semantically, i.e. using synonyms without overwhelming the reader creating content that only repeated key terms. The texts we have to write for the user and not to Google, therefore, any excess keywords in the drafting of a publication will be penalized as it is understood that the content is over-optimized. The keyword must be repeated at most twice wisely! A text with terms that are repeated regularly without maintaining consistency is an article called spam.
Mark Terms in Bold
Again, naturally we can underline or highlight in bold those keywords you want to highlight to Google and, above all, the reader. If you look at the content we have been highlighting some phrases in bold we want to memorize to successfully optimize a website and improve SEO.
Include alt Attributes with Keywords
A search engine is completely invisible to read images, however, if we put an alt attribute with html language searchers that there is an inclusion will capture an image and better positioned the website.
Use Internal and External Links
For a website start earning reputation is very important to other relevant websites pointing to our site. However, getting links from authority sites is a very difficult task, especially if you know your site few users. As you know buying and selling links is fully prosecuted and penalized by Google with their algorithm to that entire page that makes blackhat techniques to improve your rankings. Therefore, a good way to start is to generate links to internal links.
To optimize a website is imperative to ensure that the internal links pointing to other pages in the portal itself a unique anchor text without the use of generic repetitive expressions such as “click here”, “click” for more information, etc.