Self-service kiosks are introduced with an aim of increasing revenue, reduction in operating costs and an increase in the customer experience and satisfaction in a widening range of applications and competitive environment. Consequently, the component options are becoming more and more complex and cautious considerations need to be made. This is looking at their advantages and disadvantages on the human use. Kiosks deployment takes up so much time, money and effort and it is advisable to ensure that its placement is effective. For an effective placement of self-service kiosks, some of the considerations that need to be made are:
i. Location: One of the most effective ways to ensure that your self-service kiosks yield as much results as possible is locating it in a strategic place whereby there is a huge traffic of people When placing at shopping malls, it would be wise to place them at the entrance rather than the exits as the potential users are still ‘fresh’. This commonly suits the way finding and informational kiosks. They are bound to generate the maximum value to its users when they are placed on the entrances. If self-service kiosks are to be deployed in a large retail area, units need to be located along popular pathways where they can be easily found by potential users. In addition to placing the kiosks strategically, you should place several kiosks in a certain area to avoid ling waiting queues as that’s one of the major reasons people use self-service kiosks is to avoid the long queues. When locating your kiosks, you should place service-oriented kiosks and engage a live support. This will reduce the waiting time while at the same time increasing the customer service and convenience. For kiosk devices such as photo kiosks, that requires the users to spend more money and time, should be located in nooks or alcoves. I.e. areas where they can be seen easily from the traffic pathways without causing crowds or other delays for passersby.
ii. Self-service kiosks should be convenient for both the staff and the users: These kiosks need maintenance from the staff and they should be conveniently located for both the staff and the customers.
iii. Make use of consistent advertising messages as this reassures the users which translate to increase in sales. If your product is consistently being seen across several platforms, they feel more confident when buying your products. A kiosk should provide clear guidance to clients regarding to tasks that a kiosk can perform and those it can’t perform.
If kiosks are deployed based on the above major factors, it will result to a very effective kiosk. Olea Kiosk designers will give a clear and proper guidance on the dos and the don’ts when deploying kiosks.
