Digital marketing has expanded to the point where there are literally hundreds of different tactics that website owners can use to market their businesses. Very few of those tactics, however, have the impact that strong SEO and Google AdWords can.
To give you a better idea of exactly why Google AdWords is such a great tool for digital marketers, here is a look at some of the main benefits that it provides.
Detailed Analytics :
Tracking data and analytics have become a clear focus of digital marketers in recent years. The problem, however, is that it can be very difficult to develop accurate analytics with many marketing methods. Google AdWords provides you with the opportunity to receive detailed data about things like:
- Conversion rates
- Cost-per-click
- Cost-per-acquisition
- Total impressions
- Click through rates
While these stats can generally be found with any marketing method, the accuracy of that data is sometimes skewed. With Google AdWords, you know that you are getting accurate statistics that enable you to better test different campaigns, ads, and methods for promoting your business.
Some would even say that the massive amount of data available can be overwhelming. However, having this array of hard numbers can help you quickly determine why a campaign is not performing to its potential.
Ability to Target a Precise Audience :
One of the obvious keys to being successful with digital marketing campaigns is to get in front of the largest portion of your target market possible. This is also, however, one of the biggest challenges associated with any type of marketing. Through Google AdWords management, users are able to target a precise audience that has already been pre-determined to have varying levels of interest in the products or services that a business has to offer.
Works with Small and Large Budgets :
Another one of the major benefits of Google AdWords is that it can accommodate any budget, whether it be small or large. Google does have a minimum spending requirement. Possibly more important is the fact that how much you spend does not affect where you rank with your campaigns. Businesses cannot simply buy their way to the top of Google AdWords.
To help users, Google also provides several different options to allow users get the best possible return on investment for their budgets. The three main campaign options include cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-acquisition (CPA). As would be expected, each one has its advantages and disadvantages.
Speed of Impact :
When you get started with a Google AdWords campaign, you could potentially start seeing results within the first few hours. Not only that, but AdWords has its accounts set up in a way that enables you to track data and analytics in real time. This gives you the opportunity to quickly find out whether your campaign is performing to its potential and lets you know whether any changes need to be made.