Wayod

3 Steps to Fundraising Success for Small Ngos

One of the greatest challenges faced by NGOs is fundraising, especially the ones which are at its grassroots level. Small NGOs have limited reach and thus to fundraise successfully it should work on its exposure. The following steps discuss fundraising for NGOs successfully.

Step 1: Determination of the Needs of the Ngo

           NGOs should first determine their organization’s needs before they reach out to the donors and apply for funding. One can’t ask for help without knowing why and where do they need help. The NGOs should review their area of work, scope of work, their current budget or deficit. They should also account when and for how long they need the funding. Based on these needs of the NGO they should target their donors, who possibly work in the same area /region, match the timeline of the funding project, etc.

STEP 2: Reach Out To the Donors

Fundraising for NGOs can be done in various ways-

   Step 3: Follow Up and Persist

     Fundraising is a cumbersome and a long term endeavor. It takes days to covert a person into a potential donor. The success comes after some turmoil.  Being persistent and following up with the probable donors is a very important task. It is a slow process but quitting won’t help. Perseverance and patience are the keys to fundraise for NGOs successfully especially in crowdfunding.

      Regular follow up would irritate the probable donors and one might lose them. So a standard of once or twice a week follow up should be maintained. If the NGO is rejected they must ask for the feedback so that they can improve. Be persistent. In the world of crowdfunding India is just waking up and can achieve a lot with this technique!